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Industries: SaaS

AdEspresso is the easiest and intuitive Facebook Ads Management and Optimization Tool.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
AdEspresso also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR.

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  • Do you want to reach your audience more accurately than your competitor? Do you want to spend less money and get better performance at the same time? Then you have to find good interests to target for your Facebook ad campaigns. There are many different ways to do targeting research. We have selected the one we use the most, so you can start trying them and stick to the ones you prefer! Click and Learn More
  • How do you attract people? The most effective lead magnet aligns with your customers\' needs, your value proposition, and your market, all at the same time. Picking the right kind of lead magnet could mean the difference between a campaign that flops and one that brings you thousands of new customers. Here\'s how you can think about choosing the right lead magnet for your Facebook ads: Click and Learn More
  • Can we edit the campaigns and ad-sets of a running campaign on AdEspresso? Click and Learn More
  • Are your Facebook Ads landing pages missing some important elements? No worries. We got you covered! Here\'s a list of all the important landing page elements, from call-to-actions to live chat boxes. 🙌 No more excuses now: go, read and... grow!! Click and Learn More
  • Social media is a great way to bridge the gap between online businesses and customers, but it doesn\'t have the same effect as a one-on-one conversation. That’s what makes Messenger Ads so important, both for placements and sponsored messages. Both of these ad types can help foster more lasting, loyal relationships with your followers, turning followers into clients and clients into fans. Read here to learn how: Click and Learn More
  • Facebook now allows the use of GIFs in video ads. But what does it means for marketers? 🤔 We were curious to find out whether animated images really outperform still images in terms of click-through rate and cost-per-click. 📈 So, we set up a Facebook Ads A/B test to find out what works best: ads with still or animated images? 🔬 And... the experiment’s outcome was surprising!! 🙀 To find out all the dirty details, read the full article 🔽 Click and Learn More
  • 3500 marketers and business owners are managing their Facebook Pixel needs with Pixel Caffeine. Are You? We JUST released Pixel Caffeine v. 1.1 🎆 With this new and improved version now you can: - delay the pixel firing for each custom conversion tracking you create to avoid tracking bouncing users - create a custom audience for who visits *an exact* URL, or an URL *that contains* a string, or... Discover what else is NEW and download Pixel Caffeine v. 1.1 here 🔽 Click and Learn More
  • I\'m so sad this does not work : :\'( Click and Learn More
  • ‘Search’ drives the most conversions because it\'s based on intent. But AdWords is largely alone in the ‘intent’-centric category. Nowhere else does that happen. Online or off. But the best converting Facebook campaigns all do have one thing in common: highly targeted custom audiences. Here’s why, and how to start building your own to generate more leads and sales. Click and Learn More
  • Native advertising isn\'t a cheap trick. It\'s not fake news. Successful native advertising is brash, it\'s colorful, and it stands out amidst the rest of the content around it. Studying it can tell you a lot about how to do advertising in general—especially advertising on Facebook. Here are 19 great campaigns that will make you rethink everything you thought you knew about native advertising. Click and Learn More